BPA2201 Research Methods

The course is designed to introduce student to various aspects of business research methods and to apply various techniques to the real world of business. This course covers topics such as the role of business research, scientific inquiry, beginning the research process, the hallmarks of scientific investigation, research proposal development, evaluation fundamentals of research design, foundations of measurement, primary data collection, secondary data collection, scaling and instrument design, and sampling design. 

Course Objectives
The course is intended to impart skills in students to:

• Develop critical analysis of the business/ social construct of knowledge; 
• Develop skill in designing and implementing research; and 
• Understand the ethical context of research in business. 

Learning Outcomes
At the end of the course, students will be able to:

• Describe the scientific methods of conducting research in a business context
• Describe and utilise the different types of business research methods and their applications; 
• Illustrate and utilise sampling procedures and scientific data collection tools; 
• Plan and conduct a business research project by making decisions
• Write suitable reports to support business decisions