BCT4203 Entrepreneurship

This course provides an in-depth discussion on Technical skills, Business management skills (Decision making, Planning and strategizing, Human relations, Marketing, Finance, Accounting, General Management, Negotiation skills, Business planning, Communication Managing growth). Personal entrepreneurial skills (Inner control, Risk propensity, Innovativeness, Creativity, Opportunity identification, Change orientation, Persistence, Visionary leadership)

Course objectives

• Understanding basic concepts in the area of entrepreneurship
• Understanding the role and importance of entrepreneurship for economic development
• Developing personal creativity and entrepreneurial initiative
• Adopting of the key steps in the elaboration of business idea
• Understanding the stages of the entrepreneurial process and the resources needed for the successful development of entrepreneurial ventures.

Learning Outcomes

• Define basic terms
• Analyze the business environment in order to identify business opportunities
• Identify the elements of success of entrepreneurial ventures
• Consider the legal and financial conditions for starting a business venture
• Evaluate the effectiveness of different entrepreneurial strategies
• Specify the basic performance indicators of entrepreneurial activity
• Explain the importance of marketing and management in small businesses venture
• Interpret their own business plan