BBA3206 Business Innovation (Marketing & Entrepreneurship Option)

This course introduces students to the elements and attributes of the innovation process as well as the key factors that allow organizations and their workforce to harness this process. It will show students how this process can turn ideas into successful products, processes or services and add economic value to the organizations and society. The course is intended to enable the students to understand the tools, methods and techniques used in innovation management. 

Learning Outcomes       
By the end of this course, students are expected to: 

• Understand what Innovation Management is and how it relates to business strategy
• Understand how innovation drives economic competitiveness 
• Understand how macroeconomic indicators play a role in shaping policy
• Gain familiarity with the role of organizational structures and strategies in innovation
• Understand the enablers and inhibitors of bringing out innovation and creativity of people 
• Learn the fundamentals of change managements and its relevance to innovation 
• Learn the fundamentals of intellectual property and its management; and 
• Have a high-level overview of innovation in product development and in operations management.