BBA3207 Financial Markets and Institutions (Accounting & Finance Option)

The course is designed to provide students with an opportunity to synthesize and apply existing marketing knowledge. This course presents an overview of the unique aspects of marketing in the international business environment and provides the framework upon which multinational marketing management can be based. Emphasis is placed on the role of the international marketing manager in the development of marketing strategies for a variety of markets in diverse cultural, political and economic situations. The course is intended to provide students with the necessary knowledge and tools to develop marketing strategies for a variety of markets in diverse cultural, political and economic situations.

Objectives of the course

• To gain an understanding of the external issues affecting international marketing activities including the economic, social/cultural and political/legal environments; 
• To be able to identify and assess global marketing opportunities in the international marketplace;
• To gain experience in developing international marketing strategies;  and
• To understand the process of implementing global marketing strategies and adapting marketing activities to specific market needs. 

Learning Outcomes       
Upon successful completion of this course, students will be able to:

• Understand how the basic principles of marketing are applied in a variety of diverse cultural, political, legal and economic environments;
• Analyze foreign markets to determine their overall export potential;
• Understand the benefits that nations derive from unrestrained free trade;
• Design strategies for global competition;
• Explain the various methods of entering foreign markets, the degree of commitment required and the associated levels of risk;
• Have a basic understanding of the types of documentation required for transaction between firms in different nations; and 
• Be aware of the various techniques used by modern marketers for segmenting foreign markets in both the consumer and industrial sectors.