AGR3201 Agricultural Enterprises, Marketing and Resource Management

The course covers introduction to Agricultural Marketing.

Course Objective
The course will enable students to: 

• Explain the function of agricultural marketing, marketing mix, identify the different marketing organizations.
• Describe and mobilize resources required in a production process and control/manage resources.

Learning Outcomes
The students should be able to: 

• Market farm products efficiently and profitably
• Explain the importance of planning and management to farm business
• Explain management functions
• Principles of enterprise selection
• Mobilize, utilize and manage the production resources sustainability.