DRI1203 Marketing of Information

This course covers marketing of information and aims at equipping learners with professional skills for marketing information services, giving an insight into packaging techniques, information user needs and methods of disseminating information to the targeted information community.

Course objectives
The aim of this course is to:

• Equip learners with marketing skills of information resources.
• Enable learners acquire knowledge on how information is exhibited by way of choice.

Learning outcomes
By the end of the course, learners should be able to:

• Apply marketing skills in information work
• Exhibit information materials or resources