BBA3108 Services Marketing Management (Marketing & Entrepreneurship and Social Sector Management Options)

This course is designed to create awareness in the participants of the paradoxes and challenges in the marketing and management of services marketing. 

Course Objectives
The specific objectives of this course are:

• To enable the participants to gain insight into how services can be effectively marketed;
• To enable the participants to have high level of awareness about the nature of services and their requirements;
• To highlight to the students the problems that service providers are likely to confront in the course of services provision and marketing.
• To enable the participants appreciate that services sector has promise for economic development of nations.

Learning outcomes
At the end of the course, students should be able to

• Create awareness among customers of services and market services in the economy