SCS3104 Fundamentals of Entrepreneurship

The course discusses basic concepts of marketing, business organization, management accounting, business finance, and financial feasibility analysis of new business ventures and of new project proposals in established firms; appreciate the financial risks and rewards; strategies for investing in new ventures; entrepreneurial strategies, venture development processes, bringing products from the idea to market and operation; business planning, implementation, operation, and success, business plans, organization, budgets, accounting methods and processes, capital and debt, business analyses.

Course Objectives
A student that undertakes this course should be able to:

• Identify the talents and skills required to become a successful entrepreneur.
• Describe the various types of business opportunities and successful entry strategies.
• Specify the various steps employed in starting a business in Uganda.
• Identify sources of information and assistance available to those who desire to start their own business.
• Analyze and research how a selected business markets and sells its products. Be able to prepare a report summarizing the findings of this analysis and research.
• Provide a general company description for the student’s start-up business.
• Identify products and services which will be offered in the start-up business.
• Outline the components of a business plan including marketing, operations, finances, and management and organization
• Be able to use the business plan as an integral tool in small business management.

Learning Outcomes
On completion of this course unit, the students will be able to:

• Describe the Ugandan business environment with respect to owning and operating a small business
• Compare advantages and disadvantages of different types of business start-up and purchase opportunities
• Conduct research and field work to determine viability of a business idea
• Perform a competitive analysis within a selected industry
• Develop and present a detailed business plan including market and legal analysis financial requirements, facilities and management plans and promotional strategies and
• Determine social and ethical responsibility.