MBA8118 Tourism & Hospitality Management
Course Unit Title
Course Unit Description
The course is designed to introduce students to tourism and hospitality as a human and commercial activity and planning and development issues which have important economic, environmental, socio-cultural and political implications. The course A large and powerful industry is shown to be at work to meet the needs of the leisure and corporate markets, operating globally and characterised by multiple sectors. Attention is given to the scale of tourist movements in the 21st century, tourism's impacts and the need for sustainable development. Emphasis is placed on topical events and issues, revealing the fast-changing nature of the tourism and hospitality business in terms of both demand and supply. The course is intended to provide students with broad-based learning on the tasks, knowledge, and skills required by anyone wishing to build a career within the hospitality and tourism industry.
Learning Outcomes
Upon successful completion of this course, students should be able to:
- Define, understand, and explore a variety of tourism and hospitality terminologies and concepts;
- Describe the characteristics of tourism and hospitality industry;
- Identify evolving issues and trends in the tourism and hospitality industry and discuss their implications;
- Identify travel motivators and travel generators;
- Assess the impact of tourism as a world-wide economic, environmental, cultural, political, and social force;
- Describe the role and function of the professional, industry, and government organizations that impact tourism and hospitality;
- Identify, discuss and apply tourism professional codes of ethics;
- Identify tourism related products at local, provincial and national levels and describe their impacts.
- Identify the issues relating to customers and employees with disabilities; and
- Be aware of key transportation issues and how tourists travel into and around the globe.
