MBA7106 Business Research Methods

This course enables students in research methodology useful in solving business problems. The course includes the methodologies for survey and field research, questionnaire design, content analysis, analysis of existing data. 

The objectives of this course include:

• Equip students with knowledge and skills that will enable them to exercise choice between available techniques or methods of data collection and analysis
• Understand the implications of the findings of the study for theory and policy 

Learning outcomes
On the completion of the course, the students should be able to:

• Apply the research techniques in order to produce a research study report
• Interpret and apply for findings of the study