EDM3102 International marketing for entrepreneurs

The course explores a new set of rules for global marketing that empower the small and the innovative. It will show how this new set of rules has emerged based on how nature itself works.  Emphasis is placed on the role of the international marketing manager in the development of marketing strategies for a variety of markets in diverse culture and economic situations. 

Course Objectives  

• To enlighten students on the growing involvement of companies in business outside their geographical boundaries
• To equip students with the relevant skills needed to market companies and their products/services internationally

Learning Outcomes
By the end of the course, the learner should be able to:

• Evaluate entry modes in international markets
• Carry out market research in an international setting
• Identify the international marketing mix and the various organizational structures in international operations