EDM3203 Entrepreneurial business development

Most of the literature and research on business development relates to the management of large, slow to change corporations. In a world were change is continuous and disruptive, such organizations and methods of development are being called into question and in this course attention is focused on the entrepreneurial organization and how it needs to be managed and developed, strategically, if it is to compete successfully and retain its entrepreneurial drive and focus. Entrepreneurship, with its emphasis on innovation, is seen to be the means by which both businesses and economies achieve sustained competitive advantage. 

Course Objectives 
The course is intended to equip students with the ability to:

• Describe and apply general entrepreneurial development skills; 
• Internalize entrepreneurial strategies to competitively run small scale business;
• Build conceptual knowledge of contemporary entrepreneurial strategies for growth and development
• Develop optional competencies for effective entrepreneurial management and development.

Learning Outcomes
On completion of this course, students should be able to:

• Describe similarities and differences between various entrepreneurial strategies in the global economy; 
• Appreciate the significance of entrepreneurial strategies in small scale businesses management
• Evaluate key strategic approaches for effective development of entrepreneurial ventures
• Recognize the fundamentals of current entrepreneurial development strategies