BPA3105 Customer care and public relations
Course Unit Title
BPA3105 Customer care and public relations
Course Unit Description
The aim of this course is to expose you to the concept and practices of customer relationship management.
Course Objectives
This course will enable students to understand:
- Concepts and context of customer relationship management
- Create customer loyalty Factors influencing Customer Perception Analysis
- Strategies for influencing customer perception
- Strategic CRM planning process
- Importance of CRM