MPH8205 Qualitative Research Methods

Qualitative research is designed to reveal a target audience’s range of behavior and the perceptions that drive it with reference to specific topics or issues. It uses in-depth studies of small groups of people to guide and support the construction of hypotheses. The results of qualitative research are descriptive rather than predictive. Qualitative research methods originated in the social and behavioral sciences: sociology, anthropology and psychology. This course introduces participants to the methods used in qualitative research, how to conduct qualitative research studies, and qualitative data analysis and report writing. Some limited time will be used to discuss how to write qualitative research papers.

Course aim

This course prepares the students to apply qualitative research methods in research

Learning outcomes
By the of this course, you should be able to:

• Understand the differences between qualitative and quantitative research
• Describe the theories and concepts in qualitative research
• Design qualitative research tools
• Conduct qualitative data collection, analysis and reporting
• Write qualitative research reports and/or critique a qualitative research paper