Course Unit Title
AGB 3107 Agribusiness Value Chain Analysis
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Course Unit Description


The definitions and key concepts of Value Chain; value chain creation process, value chain activities, Outsourcing value chain activities; Technology and the Value Chain (Inbound Logistics Technologies; Operations Technologies; Outbound Logistics Technologies; Marketing and Sales Technologies; Service Technologies), Differentiation and the Value Chain, Cost Advantage and the Value Chain.

 

Course Objectives

  • To impart knowledge and skill in the fundamental value chain concepts with regard to animal production systems and clusters
  • To equip learners with knowledge on how to carry out value analysis on different products.

Learning outcomes
At the end of this course unit, learners should be able:

  • Know basic concept of product standards and international requirements in trade
  • Appreciate Porters’ value chain analysis as a tool to enhance competitiveness. 
  • Advice commercial farmers and industry operators on process of delivery farm products ‘from farm to fork